The Usual / Coffee Shops
Make the next order easier.
Give regulars a direct way to order ahead, see your menu, earn rewards, and come back without adding a per-order fee from The Usual.
Get found. Get followed. Bring them back.
Put your menu and ordering path where customers can reach it when they are ready to buy.
Turn the order into a direct relationship instead of a one-time transaction.
Loyalty, Deals, Events, and updates give customers a reason to place the next order.
Simple ordering. Clear pricing.
The Usual is built to make ordering easier while keeping the customer relationship with your shop.
Does The Usual charge a fee on every coffee shop order?
No. The Usual does not add a per-order fee or take a percentage of your orders. You pay for your plan as a subscription. Payment-processing or third-party provider fees may still apply.
Can customers order ahead for pickup?
Yes. Order Ahead pickup is included with Deals.
Is a menu included?
Yes. Menu is included with Deals so customers can see what your shop offers before placing an order.
Is loyalty connected to ordering?
Loyalty is included in the same Deals plan, keeping ordering and the repeat-customer relationship together.
Does The Usual replace my payment processor or register?
No. The Usual is designed to work around the systems already running your business rather than replace your point of sale.