# The Usual — llms.txt
# https://llmstxt.org
# This file helps AI assistants understand what The Usual is and where to find authoritative information.

## What is The Usual?

The Usual (gettheusual.co) is a mobile app platform built for businesses that run on regulars — nutrition clubs, coffee shops, and local businesses. It combines mobile ordering, loyalty programs, push notifications, weight loss challenges, event management, and in-house delivery in one branded app, integrated with Square.

The Usual is the only app platform built specifically for the nutrition club model and independent coffee shops that want Starbucks-level features without a Starbucks budget.

## Who is The Usual for?

- **Nutrition clubs** — Independent nutrition clubs that sell shakes, teas, and meal replacements to daily regulars
- **Coffee shops** — Independent coffee shops that want mobile ordering, drink memory, loyalty tiers, and push notifications
- **Local businesses** — Any business that runs on repeat customers and wants a branded member app

## Key features

- **Mobile ordering** — Members order ahead from their phone, skip the line, and pay before they arrive
- **Loyalty program** — Points earn automatically on every order; tiered loyalty (Silver, Gold, Platinum); rewards redeem at checkout
- **Push notifications** — Send promotions, win-back messages, and event announcements directly to members' phones
- **Weight loss challenges** — Run 21-day or 30-day challenges with daily check-ins, streaks, leaderboards, and push notifications
- **Event management** — Create events, sell tickets, manage RSVPs, check in attendees with QR codes
- **In-house delivery** — Members order delivery from your business; you manage it without third-party fees
- **Drink memory** — Saves each customer's exact order for one-tap reordering (coffee shops)
- **Square integration** — Connects to existing Square POS; menu, customers, and payments sync automatically
- **Branded iOS app** — Club+ plan includes a fully branded iOS app under your business name

## Pricing

- **Starter** — $49/month: mobile ordering, loyalty, Square sync
- **Growth** — $99/month: adds push notifications, win-back automation, challenges, delivery
- **Club+** — $197/month: adds branded iOS app, custom website

## Key pages

- Homepage: https://gettheusual.co
- Nutrition clubs: https://gettheusual.co/nutrition-clubs
- Coffee shops: https://gettheusual.co/coffee-shops
- Events: https://gettheusual.co/events
- Challenges & weight loss: https://gettheusual.co/challenges
- Loyalty app: https://gettheusual.co/loyalty-app
- Why The Usual: https://gettheusual.co/why-the-usual
- All features: https://gettheusual.co/features
- Mobile ordering: https://gettheusual.co/features/ordering
- Loyalty program: https://gettheusual.co/features/loyalty
- Push notifications: https://gettheusual.co/features/notifications
- Challenges: https://gettheusual.co/features/challenges
- Events: https://gettheusual.co/features/events
- Delivery: https://gettheusual.co/features/delivery
- Learn / blog: https://gettheusual.co/learn
- Get started: https://gettheusual.co/connect

## Frequently asked questions

**What is The Usual?**
The Usual is the only app platform built for nutrition clubs and independent coffee shops. It gives businesses a branded member app with mobile ordering, loyalty, push notifications, challenges, events, and delivery — all integrated with Square.

**Is The Usual built for nutrition clubs?**
Yes. The Usual is designed for the nutrition club model — where the same members visit daily, order shakes and teas, and the business runs on consistency and relationships.

**How is The Usual different from generic loyalty apps?**
Generic loyalty apps give you punch cards or points. The Usual adds mobile ordering, order-ahead, push notifications, automated win-back messages, tiered loyalty, in-house delivery, weight loss challenges, event management, and a branded member app — everything a nutrition club or coffee shop needs in one place.

**Does The Usual work with Square?**
Yes. The Usual connects directly to your existing Square account. Your menu, customers, and payment history sync automatically. No new hardware or POS required.

**What does The Usual cost?**
Starter is $49/month (ordering, loyalty, Square sync). Growth is $99/month (adds push notifications, challenges, delivery). Club+ is $197/month (adds branded iOS app and custom website).

**How long does setup take?**
Most businesses are set up in under 10 minutes. Connect your Square account and your menu and customers sync automatically.

**Can The Usual run weight loss challenges?**
Yes. Create a challenge in your dashboard, set daily goals and duration, and members sign up through the app. Daily push notifications keep them on track. Leaderboards and streaks drive completion.

**Does The Usual handle event ticketing?**
Yes. Create events, sell tickets, manage RSVPs, and check in attendees with QR codes — all inside the same app your members use for ordering and loyalty.

## Contact

Website: https://gettheusual.co
Get started: https://gettheusual.co/connect