Get found. Get followed. Bring them back.
Growth adds a managed website and local search support around the systems you already use.
Give customers a direct Follow relationship with your truck.
Use Loyalty, Deals, upcoming stops, Events, and useful updates to create reasons to find you again.
Square can run the transaction. The Usual supports the relationship around it.
The Usual is a way to stay connected with customers, built to work alongside the systems already running your truck.
Can I use The Usual with Square?
Yes. The Usual is designed to complement the systems already running your business.
Does The Usual replace Square?
No. Keep Square for the point-of-sale, payment, and operational capabilities you use.
What does The Usual add for a food truck using Square?
The Usual adds customer follows, Order Ahead, Loyalty, Deals, upcoming stops and Events, and, with Growth, a managed website, local-search support, and a catering inquiry path.
Can I keep my existing food truck systems?
Yes. The Usual focuses on customer discovery, connection, and return visits rather than forcing you to replace your existing business systems.